The rise in KU students with their own businesses

Kingston University has seen a growth in student-run businesses, particularly lash and nail services.

Many students start their businesses in their own accommodation, offering services at a fraction of the price found at established salons.

For example, lashedbyshae, founded by Shae Dudley, has built a loyal following among students looking for lash extensions at affordable prices. Dudley started her business after realising the lack of good quality and cheaper beauty services near campus.

“I invested in a certification course, a lash kit and started having clients at my place. Now I am booked weeks in advance,” Dudley said.

Similarly, nailsbyenadine, run by Nadine Oates, a business student at Kingston University, has become a popular company for acrylics, with prices starting at £25.

Oates started out with just a few basic tools and a keen eye for design and said that her clients appreciate the convenience of getting services close to the campus.

“As a student I realised that there was a space in the market for affordable nail techs as many are raising their prices which leaves students struggling to get their nails done.

“I wanted to help a few of my friends out by learning and because of this I became quite advanced and skilled in doing nails so I decided to expand my business by advertising it on social media. This led to a larger following and a loyal clientele,” Oates said.

For many students, becoming a lash or nail tech offers not only a way to earn money but also allows them to be creative.

The flexibility is a big draw, allowing them to work around their class schedules and set their own hours. However, it can be difficult to fit appointments into their university schedules.

Additionally, some students find it hard to navigate the legalities and intensity of running a business, such as obtaining the right certifications and managing finances. However, many universities, including Kingston University, offer help to student entrepreneurs and advice about how to succeed.

Social media platforms like Instagram and TikTok play a big role in helping these students grow their client base. Photos, time-lapse videos and customer reviews allow them to reach a broad audience faster and build a good following.

Nadine Oates said: “The advice I would give to students is to start small, don’t spend too much if you know you won’t be able to make profit, as you don’t have the disposable income and may struggle with your maintenance and living situation.”