The cultural phenomenon that is Taylor Swift’s The Eras Tour hit cinemas globally on October 13. It showcases every musical transformation of Swift’s nearly two decade-long career over a marathon three hour runtime.
Kingston’s Odeon screened the film back-to-back-to-back on its release day and promoted the film with Swift-themed photo opportunities and merchandise, including a poster free with every ticket. Excitement was palpable among fans, who flocked to the cinema with Eras-themed outfits and friendship bracelets in tow.
As long as it may seem on paper, Swift’s herculean feat of pop performance goes by in a flash. The film is simply too chameleonic to feel overlong at any point. Right when it seems one of Swift’s eras might be overstaying its welcome, she moves onto another one. The folklore set, one of the longest and most ethereal, bleeds seamlessly into the upbeat and flashy 1989.
The film’s most unique strength is the way it highlights the most intimate moments of the live show. tolerate it, a revered ‘track five’ from evermore, is unexpectedly show-stopping. Swift’s performance of the song is moving, theatrical, and best witnessed in the context of the film. The same can be said for my tears ricochet and All Too Well, both of which demonstrate Swift’s undeniable stage presence up close. The film integrates Swift’s staging and visuals with her on-stage performance, creating a visually stunning version of the show that cannot be experienced any other way.
The most compelling reason to see The Eras Tour in cinemas, however, is the joyousness of it all. Swift’s fan base is one of the largest and most devoted around, and the film is a gathering place for these kindred spirits. Expect applause, chanting, and bracelet trading; short of going to a live show, a feat that is inaccessible for many, this is the best way to experience the unique fan culture Swift and her die-hards have created. The film, even for casual Swifties, is a must-see.
Taylor Swift: The Eras Tour runs in cinemas until January and hits digital platforms December 13.