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Students team up to create ‘The Hidden Pocket’

By River Reporter Dec 5, 2013

Rosie Hall holds up a rough sketch of upcoming product

Five Kingston students are teaming up to start their own business and are positive that it will benefit students on a night out in Kingston.

Managing director Rosie Hall, and Sindy Ayaz, 21, marketing director, are working alongside Sam James, Callum Hobbs and Chantelle Keady to create The Hidden Pocket that can store personal items whilst remaining unseen.

Hall, 20, a business and human rights student, said: “We are solving the eternal problem of not knowing where to put your phone, ID or loose change on a night out, instead of paying to put your bag in a cloakroom.”

The Hidden Pocket has a key ring that can be attached inside a bra or to a belt loop that fits inside trousers. Their intention is to make students’ nights out as easy as possible.

Kingstonfirst, managers of the Business Improvement District, has agreed to give them a stall so that they can start officially selling their product in the Christmas market.

Start-up businesses

James Kennedy, commercial and marketing director, said: “I’ve met up with the students and they were ambitious about what they will be doing. And that fits in with our philosophy of really trying to showcase talent at Kingston University.

“We know that the University has the highest number of start-up businesses, so we want to make more and give people the opportunity to do that.”

The third-year business students have named their group ‘Breaking Business’ and have already designed their first prototype. Their plan is to expand the product and hopefully carry on selling The Hidden Pocket if it is successful.

Ayaz, 21, a business and creative writing student, said: “We plan to make a few more so that our team can use them on a night out and trial-run them. Rosie has used it during her horse riding lessons and said it was a success.”

‘Breaking Business’ were chosen to have a regular blog on the Young Enterprise website, which has motivated them to work hard.

“We are talking to manufacturers at the moment to try and get a few samples made professionally.”

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