Applications to Kingston University for next year have slumped by a quarter, according to official figures.
One of the key deadlines for students to apply to university through the UCAS website was January 15.
Kingston University received only 20,000 applications compared to more than 26,000 applications the previous year, it is understood.
The university will still receive applications through clearing, but by this point in the application process, it has usually received more than 80 per cent of its entire applications for the academic year.

The fall is bound to result in a significant drop in the number of new students attending in September – and a resulting loss of income.
Assuming only 15 per cent of students who apply to Kingston actually attend, the university is still facing a loss of over £25 million pounds.
Despite the obvious loss, Kingston University maintained that regardless it ‘always receives’ more applications than the number of places it has available.
Kingston University’s rank of 122 in the Sunday Times league table, in addition to potentially higher tuition fees, creates a perfect recipe for fewer applications.
“In an increasingly competitive higher education environment, the University remains committed to offering places to those students likely to get the very most out of degree studies and achieve their full academic potential,” Kingston said.
If the University wishes to improve its rating, it must eliminate the culture of bullying against staff and students, while maintaining or raising standards for entry and/or successful completion of coursework. Students will gravitate towards a university with high standards. Anything else will result in continued loss of income in a competitive marketplace.
Isnt this good news? Kingston onky has 2574 bed spaces in halls, yet 15% of 20000 is 3000 that means a student is more likely to be offered a space